Caring about our planet doesn’t need to be an argument we need to make. Indeed, it can even have benefits to go this direction, both for the planet and for businesses. Most think it is in opposition but this is a limited perspective.
One of the initial ways it matters is that it is something you can proudly display: “We care about the planet” is a message no one could oppose or criticise. This means you look better in the eyes of the market and potential customers. Once you look good to the market, that means higher prospects of more employment opportunities and clients.
The other important way being eco-friendly helps is cost-saving. This in itself is an essential reason, though you can see how both – more clients, more savings – are basic business benefits.
Thus to go green, especially when you use, say a large fleet of cars, makes business sense in very powerful ways.
To achieve this doesn’t require radical shifts and can be done in some simple steps. Let’s focus on what that means if you are focused on fleet management.
If you’re just starting, you can try list the areas where vehicles operating efficiently is essential. It is then important to list all the functions the vehicle will have to perform: Vehicles aren’t just for driving, but transportation, deliveries, meetings, etc. Different tasks require different vehicles.
This is important to efficiency and therefore to management of resources. Transporting small boxes doesn’t require a large truck; moving huge goods will require a large vehicle; and so on. Though it sounds simple, articulating this can be essential to understanding what your business requires – and therefore how to provide those requirements most efficiently. Just responding on the fly can be damaging, since you could just be giving an immediate response – not an efficient one.
By being efficient, you can see how you can waste less resources and therefore be greener to the planet.
If the business is already quite established, you most likely have already done so. This means you can perhaps reevaluate the efficiency of this: Can you sell cars? Can you sell them for better, more efficient vehicles for better tasks? Are there alternatives to certain functions that maybe don’t even require your owning of cars (for example, occasionally hiring taxis instead of keeping a car you won’t use outside of the few meetings you attend).
This shows that the right fleet management can make a world of difference. You can’t plan every route staff members and drivers take every day, but even something like planning routes beforehand can make a difference.
These are just some ways to become more efficient, in a way that benefits the planet and therefore your business (and vice versa!).