Africa has slowly become one of the most fascinating spaces for tech development. African citizens are so talented, major companies spend billions buying their creations. What’s been important is examining what this means from a business perspective globally and between African countries.
South African tech and startups
Startups in Africa create technology the wider world finds useful. As The Next Web points out, major banks are wooing African startups. This is due to the understanding that local businesses can establish a mutually beneficial relationship with major banks. Understanding local dynamics can go a long way to successful business ventures.
For example, considering the disconnect between the people who make apps versus the rest of us, many might not consider how important scrapyards are. In America, for example, there is an understanding that even these places need to exist in a digital sphere. Rockaway Recycling has plenty of web presence, letting people engage with them.
Business and local
It’s this mindset which drives a lot of South African and African startups. The mutual beneficial relationships between bigger businesses and local startups is found everywhere, from the main finance hub in Johannesburg to Cape Town.
For example, Eduze, a Cape Town-based startup, got financial backing from the internationally renowned TED organisation.
As HTXT highlights:
“Eduze (which means “nearby” in Zulu and is pronounced “Ed-ooz-eh”) is a social digital media startup with the goal of letting South African content creators speak to the rest of the country through mobile videos, at no cost to everyday citizens.”
This is an idea TED finds useful, but required a local startup to develop. There is an understanding international companies might not know what is best or more suited for an African context. By helping local startups develop their software and technology, everyone wins: the startup obtains the ability to develop, local citizens get technology that benefits their lives and bigger corporations get recognition for supporting smaller businesses.
In this way, we can see that understanding a landscape is essential to the success of a particular venture. In order to achieve that understanding, businesses must look to local developers with the right idea.
South Africa is one of the leading countries on the continent. With better infrastructure than most other African countries, we can only hope more businesses take an active stance in supporting this nation and its investments.