Does your business use recycled paper products or donate to a homeless shelter? There are many consumers who take these factors into consideration before opting to support your business. A company’s social responsibility can show good business process management. It shows that the company is not only out to make money but to also give back. What employees ultimately want to feel is they’ll have a hospital plan for pensioners in their old age. They should be able to earn enough to invest in policies for their retirement or have the company see to it.
Customers can smell phony social responsibility a mile away, so when running an awareness campaign, be sure not to exploit customers’ concerns to make a profit.
Align your business with the right cause
You need to consider a cause that is in line with your products or services. If your company manufactures women’s clothing you could get involved in funding women’s breast cancer research. The best way to narrow down the search is to not only consider causes you feel strongly about but also what your customers will consider significant.
Choose a nonprofit or other organisation to partner with
You can choose any organisation, but be sure it’s a reputable organisation and geographically convenient for you. The organisation you choose needs to be willing to cooperate when it comes to developing a partnership. They need to be open to negotiation where both parties need to be in agreement with each other, having a clear understanding of what is expect from each other. Ask the organisation what they expect from you before you sit down. It may be that what they need and what you can provide are two different scenarios.
Create your proposal
Presenting a proposal to a non-profit organisation is no different from presenting high-end clients. Your business need to design a programme, plan what you want to accomplish and include indicators that will measure the programme’s success. Be sure to involve your staff. This shouldn’t be a side project that only you’re involved with. If employees aren’t involved from the start, there will be a disconnect when it comes to communicating the campaign to customers.
Don’t start your initiative and tell your customers about it much later on. Get your customers involved from the very start. A fitness equipment store can have customers bring in their used equipment for a children’s shelter and give them a 10% discount on a new purchase. Not only do customers walk out the store feeling good for making a worthy contribution, but they get rewarded for doing so.